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Captured by Abisha
Welcome to my portfolio
Welcome to my personal blog and portfolio! Here, you'll find a collection of my thoughts, experiences, and creative works. Join me on a journey of self-expression and exploration as I share my passions and showcase my talents. I hope my content inspires and resonates with you.
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Storytelling in Marketing: The Strategic Advantage Brands Can’t Afford to Ignore
In an increasingly saturated digital marketplace, where attention spans are short and consumer trust is fragile, brands are faced with a...
Rethinking Influencer Marketing: The New Rules for Brands in 2025
In 2025, influencer marketing isn’t dead—but it is definitely evolving. What once felt authentic and community-driven has started to feel...
🎬 The Changing Face of Cinema: How the Film Industry is Evolving
The film industry is in the midst of a profound transformation. Gone are the days when cinema experiences were defined solely by red...
Contemporary Marketing Trends and Their Effectiveness: A Theoretical and Practical Overview
In today’s digital-first world, marketing strategies are shifting dramatically to keep up with technological innovation and changing...
Emerging Marketing Strategies and Media Innovations to Watch in 2025
The marketing and media industries are undergoing significant shifts in 2025, shaped by technological innovation, evolving consumer...
Technical Domains Consumer Behaviourance and Experience
One of the most significant transformations in the ever-evolving world of technology is the rise of consumer behaviour and user...
Environmental factors shaped advertising campaigns and business marketing strategies.
Climate change is a significant issue in contemporary society. Simultaneous developments in business operations are affecting global...
The Emergence of Brands: Word of Mouth and Societal Change
In today's hyperconnected world, brands fulfil more than just the identification of goods or services. They have transformed into markers...
Exploring the Impact of Mise-en-Scène on Viewer Perception and Film Narrative in Cinema
In cinema, mise-en-scène, derived from the French phrase "placing on stage," is fundamental to narrative storytelling. It encompasses...
Hashtags: How They've Evolved from Organisational Tools to Drivers of Social Transformation
Originally a simple tool for organisation, hashtags have evolved into potent symbols of connectivity, movements, and societal...
Cultivating Inner Peace in a Chaotic World
In a world filled with noise, endless deadlines, and unrelenting expectations, the pursuit of tranquillity can feel like an unattainable...
Media Consumption Ethics: Are We Consuming Responsibly?
In an age where information is more accessible than ever, our media consumption—whether it’s news, entertainment, or social...
The Power of Gratitude: A Simple Practice That Can Transform Your Life
In a world that often feels relentless, fast-paced, and filled with challenges, it’s easy to lose sight of the blessings in our lives. We...
Unleashing the Power of Ethical Marketing: A Revolutionary Approach to Media
Every company relies on media and marketing ethics; these are not fads. Modern customers require honest and transparent marketing as they...
The Impact of Streaming Services on Traditional Entertainment: A Moral Dilemma?
Streaming platforms have revolutionised how people consume entertainment, offering unprecedented access to films, music, television...
Is Your Favourite Brand Greenwashing? How to Spot and Avoid Companies Engaging in Greenwashing?
Reacting to growing consumer demand for environmentally conscientious products and services, companies are sprinting to brand themselves...
Finding Inner Peace in an Always-On Society: Mastering the Art of Digital Detox
Technology has become an integral part of our daily lives in today's globe. Screen time permeates every aspect of our lives, from the...
The Evolution of Job Applications: From Paper Resumes to Online Profiles
Job applications have developed dramatically, responding to technology advancements, cultural expectations, and workplace needs. Each...
The Rose's Song: A Journey Through History, Nature, and Poetry
A Deeper Dive into History The history of roses is intertwined with the history of human civilization. In ancient Greece, roses were...
The Power of Memes: How They Went from Niche Humor to Worldwide Pop Culture
The digital age has birthed a new form of communication: the meme. Once simple, obscure jokes are shared among niche internet...
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